By Mark Cronlund Anderson
This colourful heritage of Pancho Villa as a propagandist tells how the mythical guerrilla waged struggle not just at the battlefield but in addition within the mass media, the place he promoted his international coverage of friendship with the U.S. in a bid to realize American backing for the Mexican Revolution among 1913 and 1915.Mark Cronlund Anderson explores problems with race, id, and the ability of the mass media to give an explanation for how Villa dueled together with his archrivals, Mexican dictator Victoriano Huerta and Villa’s ostensible colleague-in-arms, Venustiano Carranza, utilizing a worldly public-relations desktop.
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Additional resources for Pancho Villa's revolution by headlines
Villa explored a number of avenues to generate favorable coverage, including employing press agents in the United States, bribing Page 5 reporters and editors, funding his own propaganda organ in Mexico (and providing support to others), selling his story to motion pictures, and charming, bullying, lying to, and cajoling foreign news reporters. Throughout the book, I attribute propaganda efforts to ''Villa" alone in cases where sources speak of no clear distinction between what Villa himself did and what his subordinatesVillistasdid to promote his image.
I studied day and night there, and when I was given my freedom I could read and write well enough for ordinary purposes.... A rifle sight was the only spelling book I knew until I was grown man," he told the Los Angeles Times. 2 But he was never "given" his freedom; he escaped the day after Christmas, 1912, and made his way north again. After crossing the international border on January 28, 1913, he quietly took up exile in El Paso, Texas. Yet again Villa rejoined the Revolution when Huerta overthrew Madero and had both Madero and his vice president, José María Pino Suárez, killed on February 21, 1913.
54 Villa, meanwhile, engaged in damage control. 55 Villa explained that during the argument Benton had drawn a revolver and menaced him. But Villa was quick and summarily disarmed the Briton. 60 Page 28 And the issue refused to die, in part because Villa's changing story suggested unreliability on his part. 61 After all, he had told several versions of itthat Benton was about to be released, that Benton had been gunned down by Fierro on the spot, and that Benton had been tried and executed for making an attempt on Villa's life.