Niche Marketing for Coaches: A Practical Handbook for by Hannah McNamara

By Hannah McNamara

Area of interest advertising and marketing for Coaches is the fundamental instruction manual for development a lifestyles training, government training or enterprise training practice.Based on years of first-hand, useful event this publication indicates you ways to rework your self from being simply one other trainer into somebody who sticks out on your consumers because the average and basically choice.As you learn throughout the pages, you’ll notice how to:• establish your individual, own area of interest• Use the selling strategies which paintings most sensible for coaches• count on your potential consumers’ want and desires• paintings with training instruments and versions while making plans your business plan• Set your training charges and positioned programs jointly• Win company from members, sole investors, and massive corporations• Write press releases, brochures, web content, revenues lettersand a lot, even more

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Additional info for Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

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What sort of income bracket are they in? Psychographics is slightly different. This is more about their mind-set: • What life stage are they in? • What interests do they have? • What are their attitudes towards certain things? For example, it may be that you want to attract the kind of person that would take time out to go to a retreat. That could include someone who’s eighteen and someone who’s eighty. They could come from lots of 42 THREE Positioning different backgrounds with very different life experiences but what they do have in common is their attitude towards life and themselves.

But there’s something else that goes to the very heart of what effectively marketing services is about; it’s something that you already know about. And that’s rapport. Marketing is a way of building rapport with our clients, before we’ve even met them or spoken to them. It’s a way of connecting with our clients on a deep level – so that when they see your marketing message, when they hear about you, when they attend a workshop, they do feel that connection with you. So that there is no other choice than choosing you as their coach, because you already have that powerful chemistry with them.

Now, the great thing is that you learn how to build rapport with people as part of your coach training. You’re taught all sorts of different tools – whether it’s through body language, through tonality or through using the right sort of language with people. These can also translate into your marketing, and I’m going to show you ‘how’ a bit later on. Before we do that, it’s time for your first exercise. 16 ONE Using Coaching Tools The wheel of marketing You can either use the wheel that is on the following page or you can use your pad and pen – I’ll leave that up to you.

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