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Built to Last: Successful Habits of Visionary Companies. Collins Business, 2004. Horan, James T. The One Page Business Plan: Start with a Vision, Build a Company! One Page Business Plan Company, 1998. Jones, Patricia, and Larry Kahaner. Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark. Currency/Doubleday, 1995. Kotter, John P. ” Harvard Business Review, March/April 1995, pp. 59–67. , and James L. Heskett. Corporate Culture and Performance. Free Press, 1992. Nanus, Burt.
Huston, Larry, and Nabil Sakkab. ” Harvard Business Review, March 2006, pp. 58–66. , Sirkka Jarvenpaa, and Thomas H. Davenport. ” MIT Sloan Management Review, Summer 2003, pp. 43–49. Nambisan, Satish, and Mohanbir Sawhney. The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World. Wharton School Publishing, 2007. , and Venkat Ramaswamy. The Future of Competition: Co-Creating Unique Value with Customers. Harvard Business School Press, 2004. , and Chris Zook. ” Harvard Business Review, October 2002, pp.
The Ultimate Question. Harvard Business School Press, 2006. Reinartz, Werner, and V. Kumar. ” Harvard Business Review, July 2002, pp. 4–12. 47 Scenario and Contingency Planning Related topics Description Methodology • • • • • Crisis Management Disaster Recovery Groupthink Real-Options Analysis Simulation Models Scenario Planning allows executives to explore and prepare for several alternative futures. It examines the outcomes a company might expect under a variety of operating strategies and economic conditions.