ICS Cleaning Specialist August 2011 by Jeffrey Stouffer

By Jeffrey Stouffer

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That’s critical for consistent cleaning results. Lou Querin: The number one attribute of truckmount cleaning equipment is making the cleaning technician’s job easier and more profitable. Carpet cleaning is hard work. That’s why our units 28 Cleaning Specialist | August 2011 are designed with user-friendly operation features, extraordinary engineering and quality craftsmanship. The easier the job is for the operator, the more work they’ll get done quicker and the more profitable they’ll be. Mickey McKee: The ability to maintain heat throughout the entire cleaning cycle.

What benefits would I receive for the price of purchasing a truckmount unit? GW: What is the performance like of the truckmount, the heat, vacuum, hose run length? What is the warranty? What type of engine does the truckmount have? BW: Price, performance, and reliability. I get these questions almost every time and it appears that they are usually asked in this order. With today’s economy, the customer wants to find the best performance he can get with out breaking the bank. He also wants to have confidence that his equipment will keep going well into the future.

I went through them in great detail in a previous ICS article, but here’s a brief description of each: Pillar No. 1: Marketing Marketing is everything you do to attract prospects to your business. This includes advertising, referral programs, client mailers, internet marketing, networking, direct selling, and any other things you might do to attract prospects to your business. Pillar No. 2: Sales Sales is everything you do to turn a prospect into a paying customer. This 38 Cleaning Specialist | August 2011 phone.

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