By Frank T. Piller
A transforming into heterogeneity of call for, the appearance of 'long tail markets', exploding product complexities, and the increase of inventive shoppers are difficult businesses in all industries to discover new techniques to handle those developments. Mass customization (MC) has emerged within the final decade because the optimal method for firms in all branches of to benefit from heterogeneity of call for and a vast scope of alternative purchaser calls for. The examine and functional adventure amassed during this booklet offers the newest pondering on the best way to make mass customization paintings. greater than 50 authors from academia and administration debate on what's manageable now, what didn't paintings long ago, and what lurks slightly below the radar in mass customization, personalization, and similar fields. Edited by means of best specialists within the box of mass customization, either volumes of the booklet talk about, between many different issues, the most recent examine and insights on customization thoughts, product layout for mass customization, digital types, co-design toolkits, customization worth size, open resource structure, customization groups, and MC provide chains. via a few particular case reports, well-liked examples of mass customization are defined and evaluated in higher context and viewpoint.
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Extra info for Handbook of Research in Mass Customization and Personalization (2 Volume Set)
1998). Modularity in design of products and systems. IEEE Transactions on Systems, Man and Cybernetics. 28(1): 66–77. Jick, T. D. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly. 24(4): 602–611. Kelley, M. R. (1990). New process technology, job design and work organization: A contingency model. American Sociological Review. 55(2): 191–208. , T. L. Amburgey. (1991). Organizational inertia and momentum: A dynamic model of strategic change.
And Jiao, J. (2001). Mass Customization. Handbook of Industrial Engineering, edited by G. Salvendy. 3rd edition, New York: Wiley: 684–709. von Hippel, E. (1998). Economics of product development by users: The impact of "sticky" local information. Management Science. 44(5): 629–644. Author Biographies Prof. Dr. Frank Piller leads the Technology & Innovation Management Group at RWTH Aachen University. He also is a co-founder of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA.
Author Biographies Prof. Dr. Frank Piller leads the Technology & Innovation Management Group at RWTH Aachen University. He also is a co-founder of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA. Before entering his recent position in Aachen in spring 2007, he worked at the MIT Sloan School of Management and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen (1999-2004). His research focuses on mass customization, open/user innovation, and methods to increase the efficiency and effectiveness of the innovation 18 HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION & PERSONALIZATION process.