From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker

By Phil Baker

"This is an interesting, convincing,and hugely particular dialogue of the innovation-and-marketing method because it really works. Phil Baker has helped me know the way the trendy, worldwide high-tech really works, and someone who stocks that interest will take advantage of interpreting his book." —James Fallows, The Atlantic per 30 days "In the excessive quantity, fast-paced box of high-tech buyer gadgetry, studying out of your blunders could be a very pricey schooling. It takes even more than a very good notion to create a superb product, and Phil Baker's publication offers hard-earned, functional recommendation (and reasonable caution) to these passionate about making the subsequent nice glossy new toy." —Paul Jacobs, CEO, Qualcomm "When it involves realizing how issues paintings, why issues paintings, and maybe most vital, why I may still care, Phil Baker is my go-to man. i have regularly believed that if you cannot comprehend the method, you will by no means get pleasure from the product and Phil Baker regularly presents that crucial point of view. do not simply learn the guideline manual—read Phil Baker first." —Peter Greenberg, commute Editor, NBC this day exhibit "Phil Baker makes use of his own adventure within the improvement of such seminal items because the Polaroid SX-70 digital camera to supply functional and readable recommendation on tips on how to flip reliable rules into ecocnomic items whereas averting the varied pitfalls alongside the way." —Steve Wildstrom, expertise & You Columnist, BusinessWeek "From thought to patron is not only for the entrepreneur or the product improvement guru-in-training. if you are one of many legion of machine hounds, or simply are looking to be extra expert approximately how the digital items you're keen on and use daily come into being, then learn this book!" —Ken Wirt, vice president purchaser advertising and marketing, Cisco "Phil Baker understands product improvement like nobody else. This publication is the genuine consultant to getting your principles to industry. A needs to personal for the entrepreneur." —Robert Brunner, Founder and artistic Director, Ammunition LLC, Former Apple computing device Director of business layout "If you're an inventor or developer with an exceptional proposal for a product and the necessity to get it synthetic and allotted, this is often the booklet for you. right here, Phil Baker unearths the precious classes he has realized from his decades of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is mainly robust. 'The virtue is now to the speedy and the artistic, instead of the big,' says Baker, 'but to get that virtue you have to to visit Asia.' Sound daunting? don't be concerned; this e-book is a pleasant journey of the virtues and hazards of outsourcing. with a view to get your product produced, this e-book is vital reading." — Don Norman, Nielsen Norman crew, writer, The layout of destiny issues " i have identified and well known Phil for years- and to today, I continue to learn approximately major items that i did not recognize he had a hand in bringing to marketplace. he is obvious all of it and performed it all—and during this hugely readable, immensely functional e-book, he tells all." —Harry McCracken, Former Editor-in-Chief, workstation global " Phil Baker's publication can be required interpreting for any entrepreneur in addition to profitable businesses making plans new items simply because they are going to achieve very important perception into what it takes to carry new and leading edge items in a electronic age during which shoppers calls for, tastes, and wishes usually swap overnight." —Tim Bajarin, President, inventive techniques, Inc. " Phil Baker combines a long-earned wisdom of product layout, production, and advertising to provide us an insider's examine how an organization or entrepreneur turns an concept right into a real-world product. principles are effortless, he observes, yet developing anything humans are looking to purchase is a sophisticated enterprise, with many tradeoffs and tough offerings. he is been there, performed that, and it shows." — Dan Gillmor, Director, Knight middle for electronic Media Entrepreneurship, Kauffman Professor of electronic Media Entrepreneurship, Walter Cronkite institution of Journalism & Mass verbal exchange, Arizona country collage " Few humans within the customer electronics are as uniquely certified as Phil to function a advisor among notion and product. no matter if you are not creating a machine, From suggestion to buyer bargains an insightful and more and more proper investigate a really varied form of undertaking administration. it really is definitely worth the learn in an effort to construct anything humans love." —Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT " Phil Baker is a kind of humans whose occupation has spanned a new release of non-public know-how, and he is noticeable all of it, from the layout labs of -California to the manufacturing facility flooring of Guangzhou. This publication distills his adventure in a hugely readable advisor to the fine details of having a product to marketplace, and the sensible recommendation he deals will retailer many an entrepreneur from months and thousands of bucks of soreness. someone with a product in improvement or of their head may still learn it sooner than they take one other step." —Jeremy Wagstaff, expertise Columnist and Blogger " Phil Baker is among the world's top minds within the buyer know-how items undefined. His prepared perception and real-world figuring out of product layout, improvement, creation, and advertising comes from years of expertise as opposed to from an individual who has merely 'studied' the patron know-how items market." —Andy Abramson, CEO, Comunicano Preface i have constantly been drawn to expertise items and gadgetry. all through my profession i have had the chance and luck to be linked to many defining client expertise businesses and items reminiscent of Polaroid's SX-70 digicam, Apple's Newton MessagePad and PowerBooks, and lots of extra. I wrote this booklet as a way to percentage with readers what is considering taking an idea and remodeling it right into a profitable product, according to what i have noticeable and skilled for greater than 3 many years. something i have realized is that making a winning product is far greater than bobbing up with the belief; actually, that is often the simplest half. it truly is even more approximately what occurs after. It comprises a variety of actions that collect every type of disciplines, every little thing from engineering to product administration to distribution to advertising. every one of those actions is way like a hyperlink in a sequence. whilst one hyperlink fails, the full exercise can fail. i presumed this used to be a tremendous tale to learn and will locate no different books that checked out the entire actions in live performance. whereas there are books on particular components, akin to engineering administration, undertaking administration, and advertising and marketing, every one of these are approximately methods, tactics, and theories, with just a couple of of them delving into real-life examples as skilled firsthand by way of the writer. they do not exhibit the real-life, daily matters, whose options frequently fluctuate from traditional pondering. these books are such as what is taught in enterprise college, whereas this e-book is extra just like the lab path that is by no means provided. This publication covers the hot ideas that experience resulted from how speedy items are built, their shorter lifestyles cycles, using outsourcing, and the net. a majority of these components have replaced how issues at the moment are performed. one of many largest adjustments is the effect of China on product improvement and production and the way it impacts how we do issues. This publication is meant not just for these fascinated with bringing out their very own product, but in addition for these simply serious about what is concerned and the way issues paintings behind the curtain that infrequently get uncovered. This ebook will supply that in addition to a few important examples. For marketers who paintings through themselves, in addition to these concerned about product comparable actions in either small and massive businesses, you should have a greater figuring out of the stairs to persist with to achieve success together with your personal items. you are going to methods to benefit from new assets and new considering. Plus you are going to learn how to forget about the naysayers who let you know to not dollar the approach and to simply do it the best way it is usually been performed. so much of all you should have a greater figuring out of your recommendations and what to anticipate. i am hoping you take pleasure in analyzing the e-book up to I loved writing it. --Phil Baker

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Extra resources for From Concept to Consumer: How to Turn Ideas Into Money

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What’s the lesson? You learn most about the product after it gets into the hands of the customers. You can guess, 30 JUS T DO I T debate, and hypothesize, but you really don’t know until then. A funny thing often happens when the product is nearly done and ready to ship, even after considerable internal testing. Some get nervous. They want to make some last-minute changes and delay the introduction. It’s like stage fright. But it’s best to get the product out, get some feedback, and learn from the experience.

A debate raged within the company about this weakness. The marketing director said the product was not good enough to sell. The designer thought the product was better than anything else available. But not until the product got in the hands of a few hundred customers was the answer found. To quell the debate I did what either the marketing director or the designer could have done, but perhaps found difficult to do after staking out their positions. I simply called a representative sample of the early buyers and asked them to rate a number of items including the performance.

The batteries need to always make contact even when the product is shaken vigorously; an interruption of power in some devices, even if only for a fraction of a second, can be a problem. Thus the designs of the springs, contacts, foam pad, and the confinement of the batteries are very important. The team’s mechanical engineer was eager to develop his own unique design. After all, engineers are trained to be creative. But I asked him first to examine several Japanese phones that had similar battery compartments and had been on the market for many years.

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