Agile Principles Unleashed: Proven Approaches for Achieving by By (author) Jamie Lynn Cooke

By By (author) Jamie Lynn Cooke

Agile ideas Unleashed introduces you to the Agile practices and methods that experience dramatically more suitable the knowledge know-how and production sectors during the last 20 years - and demonstrates how Agile techniques can be utilized to seriously raise productiveness, caliber and patron delight in each area.

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Finally, they have a number of suggestions for information and features that would be really useful on the product website, including the ability for customers to track the status of their sample pack order. At the end of August, the marketing team reconvenes to assess how the feedback from the focus groups is going to affect their proposed advertising campaign. At this meeting, the media section advises that the purchase of website banner advertisements is already finalised (and nonrefundable due to the special pricing that they organised).

The traditional approach  The marketing team undertakes an ‘all-at-once’ approach, directing staff to start work on every media channel that the budget will support.  Stakeholder consultation (through focus groups) is scheduled to begin eight weeks into the process. 51 A Case Study: Traditional versus Agile Approaches August While the media section of the marketing department is busily contacting all of the required channels to organise advertising space, the rest of the marketing team has been brainstorming and storyboarding advertisement concepts for focus group testing.

Directs the organisation to use Agile practices and techniques (like those used in the delivery of the product website), in order to ‘get the message out there’ as effectively as possible. Budget £520,000 Number of employees 6 full-time employees Delivery date 31 December Scope of deliverable Promotional campaign that will ‘get the message out there’ so that the public is eagerly awaiting the arrival of the new product Figure 6: Product marketing constraints Early July The Agile approach for the marketing campaign work starts in the same way that it did for the website development work, with key representatives locking themselves away in a conference room for four hours, to jointly map out the requirements for the marketing campaign for the ‘NoSneezium’ product launch.

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